Privacy Policy

1. Introduction

This Privacy Policy explains how Fence UK (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website.

We are committed to protecting your privacy and handling your data in a transparent and lawful manner in accordance with the UK General Data Protection Regulation (UK GDPR).

2. Who We Are

Fence Supplies UK
Email: info@fenceuk.co.uk
Phone: 0800 880 7549

We are the data controller responsible for your personal data.

3. What Data We Collect

We may collect and process the following types of personal data:

Information you provide to us

  • Name

  • Email address

  • Phone number

  • Any information submitted through contact forms or enquiries

Information collected automatically

  • IP address (anonymised where possible)

  • Browser type and version

  • Device type

  • Pages visited and time spent on our website

  • Referring website or source

4. How We Use Your Data

We use your data to:

  • Respond to enquiries and provide quotes

  • Deliver our products and services

  • Improve our website and user experience

  • Monitor website performance and usage

  • Measure the effectiveness of our advertising

5. Advertising & Analytics

We use third-party services to understand website usage and deliver relevant advertising.

These include:

Google Ads

We use Google Ads conversion tracking and remarketing. This allows us to:

  • Measure when users complete actions (e.g. enquiries)

  • Show relevant ads to users who have previously visited our website

Google Analytics (GA4)

We use Google Analytics to analyse how visitors use our website. This helps us improve performance and user experience.

Google Tag Manager

We use Google Tag Manager to manage tracking scripts on our website.

These services may collect:

  • Cookie identifiers

  • Pages visited and interactions

  • Device and browser information

  • Approximate location (based on IP)

Google may process this data in accordance with its own privacy policies.

6. Cookies

Our website uses cookies and similar technologies.

What are cookies?

Cookies are small text files stored on your device when you visit a website.

Types of cookies we use

Strictly necessary cookies
Required for the website to function properly.

Analytics cookies
Help us understand how visitors interact with our website.

Marketing cookies
Used to track visitors across websites to enable us to display relevant advertising.

Managing Cookies

When you first visit our website, you will be asked to accept or reject non-essential cookies via our cookie banner.

  • You can accept or reject analytics and marketing cookies

  • You can change your preferences at any time via our “Cookie Settings” link

  • If you do not consent, non-essential cookies will not be used

7. Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Consent – for analytics and marketing cookies

  • Contract – to respond to enquiries and provide services

  • Legitimate interests – to improve our website and operate our business

  • Legal obligation – where required by law

8. Data Sharing

We may share your data with trusted third parties, including:

  • Google (Ads and Analytics services)

  • Website hosting providers

  • IT and website support providers

These providers process data on our behalf and are required to comply with data protection laws.

We do not sell your personal data.

9. International Data Transfers

Some of our service providers (such as Google) may process personal data outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place, such as:

  • Standard contractual clauses approved for use in the UK

  • Transfers to countries with adequate data protection standards

10. Data Retention

We only keep your personal data for as long as necessary:

  • Enquiries: up to 24 months

  • Customer records: up to 6 years (for legal/accounting purposes)

  • Analytics data: typically up to 14 months

  • Cookies: based on your consent preferences

11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Request transfer of your data

  • Withdraw consent at any time (for cookies and marketing)

To exercise your rights, please contact us.

12. Complaints

If you are not satisfied with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

We encourage you to contact us first so we can resolve any concerns.

13. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

15. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

Fence UK
Email: info@fenceuk.co.uk
Phone: 0800 880 7549